As the founder of “The Center : South LA” this was a project that was very near and dear to my heart. We created the "I Art LA" campaign to raise awareness and funding to build a center for the arts in South Los Angeles. (Formally known as South Central L.A.) Currently, South Los Angeles is severely lacking in providing access to the arts. "I Art LA” brought awareness to this problem in an attempt to bring the city together to fix this situation. Local artists were called upon to help the effort.