NBC Universal promotes Green Week every year to help encourage people to be more green and to let the world know the great things NBC is doing in regards to everything green. This year, instead of NBC pushing printed banners and posters stating how green they are, we used it as an opportunity to instead show a demonstration of their commitment. A living wall was created with plants arranged by color to create an image of the NBC peacock. Information was posted explaining how it also cleans and filters oxygen and can lower building energy costs. Window farms were installed in the windows of the NBC 30 Rock building in Times Square which grew tomatoes, vegetables and herbs. Printed pieces were installed in the elevators that people could write on to share their green tips and a green food truck that was veggie and solar powered which went around town. Millions of people were exposed to new ideas of how to incorporate green living into their lives.