PLAYSTATION3 PITCH : DOWNLOAD THE PDF TO SEE THE CAMPAIGN. I teamed up with the ever talented Tiffany Stark (copywriter) to work on the Playstation3 pitch. The tagline for the campaign was "This is Blu-Ray Gaming." We hit this from every angle. We had scripts, pop-up stores, print ads, billboards, ways to get the brand out in the world, partnering ideas, and more. Check out what we did instead of sleeping for a couple months.