FRESH&EASY : Tesco (the third largest retailer in the world) is opening their own style of grocery stores in the United States, under the name "fresh&easy". They believe quality food, with lots of organic options, should be available at prices everyone can afford. Designing a grocery store from the ground up was a great once-in-a-lifetime opportunity. Lots of late nights designing signage, consumer and corporate communications, and over 1000 packages, but at the end of the day, a great experience.