DR PEPPER CHERRY : To launch Dr Pepper's new cherry flavor they needed a package design that would stand out in the market. The worst thing that could happen would be for people to walk by the product in the grocery store and think that they've already tried the flavor. The concept was that Cherry Dr Pepper was Dr Pepper with a "kiss" of cherry flavor. These were my three favorite designs. The second had the cherry right on the lip line of the can so the consumer would be literally "kissing" a cherry every time they took a sip.