The game Little Big Planet is unlike anything on the market. It's creative, positive, cooperative, non-violent and just plain fun. It's a revolution in gaming. The concept was based on the idea of a Playful Revolution. "Fun Shall Overcome", became the tagline for the campaign. We thought about it from the standpoint of, what would these little guys from the video game, (The Sackboys) do for a revolution? What would their revolution look like? We thought they would spread their uniquely styled fun and creativity around. (A playful revolution) Their world is tiny, and these tiny billboards, stencil print ads, and live-beyond packaging are part of that idea. They're fun, surprising, and a "hey, would you look at that", kind of positive advertising.
*This campaign won a few ADDYs and Belding Bowls.