The game Little Big Planet is unlike anything on the market. It's creative, positive, cooperative, non-violent and just plain fun. It's a revolution in gaming. The concept was based on the idea of a Playful Revolution. "Fun Shall Overcome", became the tagline for the campaign. We thought about it from the standpoint of, what would these little guys from the video game, (The Sackboys) do for a revolution? What would their revolution look like? We thought they would spread their uniquely styled fun and creativity around. (A playful revolution) Their world is tiny, and these tiny billboards, stencil print ads, and live-beyond packaging are part of that idea. They're fun, surprising, and a "hey, would you look at that", kind of positive advertising.
*This campaign won a few ADDYs and Belding Bowls.
We created our "Ripple Effect" campaign for Walmart, showing how one small action can make a huge difference. Animated videos and social posts showed how real employees’ lives have changed in meaningful ways. This campaign was designed to highlight Walmart’s $250 billion investment in creating more opportunities for their associates and led to a 14 point rise in favorability for Walmart!
NBC Universal promotes Green Week every year to help encourage people to be more green and to let the world know the great things NBC is doing in regards to everything green. This year, instead of NBC pushing printed banners and posters stating how green they are, we used it as an opportunity to instead show a demonstration of their commitment. A living wall was created with plants arranged by color to create an image of the NBC peacock. Information was posted explaining how it also cleans and filters oxygen and can lower building energy costs. Window farms were installed in the windows of the NBC 30 Rock building in Times Square which grew tomatoes, vegetables and herbs. Printed pieces were installed in the elevators that people could write on to share their green tips and a green food truck that was veggie and solar powered which went around town. Millions of people were exposed to new ideas of how to incorporate green living into their lives.
We created the "Made by America" campaign for Walmart. It included a series of short docu-style videos for social, showing how Walmart’s investment in U.S. manufacturing is positively impacting job creation and keeping American entrepreneurialism strong.
This "BK Crown" project was a complete rebrand of the entire kids-meal program. It included a package re-design to a new, more interactive and imaginative box, incorporating the legendary, wearable BK Crown. New packaging for milk, apple slices, soda cups, menu boards, launch materials and more were rolled out nationwide and in Canada. Over 20 uniquely themed BK Crown boxes, a full year’s worth, were created with original game content designed to encourage imagination and stimulate young minds. Writing the copy, illustrating the package art, inventing kids games that were played by children across the country… this was without a doubt, one of the most enjoyable project of my career!
Created as part of the "Browser You Loved to Hate" campaign, we took Internet Explorer to the streets to get the real scoop on what people think of the new IE.
What do you do when you have a handcrafted tea? You make a handcrafted campaign! It’s that extra touch of handcrafted love, that Snapple puts into every bottle of tea, that became part of this campaign. I made the first comps by hand, using only a handsaw and a few trips to Home Depot. It’s that extra touch that really helped the clients get on-board the campaign. I still have the original sitting in my living room. Ask me, and I just may show you. It's solid wood and pretty heavy though...
This print ad was a self-promotion piece for Deutsch L.A. as well as a congratulations to Creativity Magazine for their many years of excellence. Interactive promotion isn't just for the web. When you can get someone to interact with a print ad, you have the ability to reach a lot more people who can have a little fun with the brand.
This project was for Red Bull's social channels featuring two ladies attempting to take on Black Friday shopping, fueled of course by Red Bull. This video had over 250,000 organic views, many of which came from likes, shares and people even tagging their friends.
Who doesn’t like getting fun holiday cards in the mail? Meanies, that’s who! These holiday cards were created as a fun unique way to spread a little happiness and cheer.
*This first card won an ADDY.
Tesco, the third largest retailer in the world, opened their own style of grocery stores in the United States under the name “Fresh&Easy". They believe in providing quality food, with lots of organic options, at prices everyone can afford. Designing a grocery store from the ground up was a great once-in-a-lifetime opportunity. Lots of late nights were spent designing signage, consumer and corporate communications, and over 1,000 packages, but at the end of the day, it was a great experience.
As the founder of “The Center : South LA” this was a project that was very near and dear to my heart. We created the "I Art LA" campaign to raise awareness and funding to build a center for the arts in South Los Angeles. (Formally known as South Central L.A.) Currently, South Los Angeles is severely lacking in providing access to the arts. "I Art LA” brought awareness to this problem in an attempt to bring the city together to fix this situation. Local artists were called upon to help the effort.
With the current state of our planet, recycling is very necessary. People need to look at new and creative ways to recycle and reuse materials. License plates are a readily available resource to make various items…including birdhouses. Mobile Home seemed like the best choice for this project incorporating the idea of using recycled car parts as a birdhouse.
We created the look, feel and tone of Microsoft Surface’s social media presence, providing fun sharable ways for people to learn about all the amazing features of the Microsoft Surface. We also produced an interactive "advent calendar" type countdown for the launch of the new Surface 2 which had daily bits of insider information and prizes.
In today’s market everyone wants an app for their business. The key is in creating visually appealing, logically functioning apps that tie into your brand. Apps should be a natural extension of your brand, something that is entertaining or a tool that is useful to consumers.
This project was a fun summertime social spot for DIRECTV. It shows in a creative way that DIRECTV has all the shows you want to watch in HD, while the other guys don't.
Just for fun, a group of buddies: Jess (thetalmadge.com), Aaron (onsurez.com), Plaf (detroitsprinkles.com), got together and whipped up some awesome, limited edition t-shirts to support the Lakers. With their “Kobey” tee and the throwback "Showtime", they hit the streets, sold them around town and had a bunch of fun! (Until of course, the cops told them to beat it.) Go Lakers!